Over the last few decades, the use of online search engines have transformed how we request and receive information.  The internet has made information accessible at the click of a button. Because of this, most purchasing decisions are now made after doing research online.  This has created a huge marketing opportunity for small businesses, however there are several factors related to search engine compatibility that can negatively impact whether a website even shows up in search results.  It can be difficult to guage a website’s performance in this area without the proper tools.  This is where a site audit can come in handy.  Here are three reasons why you need a site audit as soon as possible…

  1. Quickly Increase Search Engine Visibility

A site audit will give you a snapshot on how well your website is optimized for search engine visibility.  It will tell you what your page ranking is and give you an idea why it’s ranked that way.  It also pinpoints opportunities where you can make improvements to your website. These small improvements can be done quickly and will contribute to getting your site on the first page of search results.




  1. Highlight areas that could be causing you to lose money

Another thing a site audit can do is assess your site speed and mobile friendliness.

The average reader will determine your value within seconds after reaching your site.  Knowing just how fast your website takes to load can help identify potential problem points such as the number of file requests your site needs in order to load, and how large the page is.  Also, because mobile search is starting to surpass desktop search, mobile friendliness is quickly becoming a priority. Testing how well your site performs on mobile devices can help identify potential problem points also.  Having a good handle on these factors can minimize bounce rates and lend credibility to your website so that search engines will want to serve your site up under relevant search term results. The more visible your site is, the more potential you have to earn revenue and increase lead conversion rates.

  1. Revitalize your SEO strategy

Overall a site audit will provide practical actionable tips on how to reposition your website  for more visibility.  For example, keywords in your sales copy directly impact how search engines see and index your site.  With the right number and mix of keywords in sales copy as well as title and description tags, you can greatly increase your chances of showing up at the top of search results.  Is this an issue on your website?  A sales copy analysis as part of a site audit, will identify exactly how and where to fix these issues.

Not only that, there are even more factors to look at such as analyzing page links, page scores, sitemaps, social sharing buttons, and keyword usage.  Knowing exactly what to do in all of these areas will provide a fresh perspective and shine a light on things you may not have considered.

A good site audit will set you on the right path to success in the world of search engine optimization.  Up and Social offers a great site audit tool that you can use to assess your website’s performance.  Plus, it’s free!  Visit our home page and scroll to the bottom.  Look for the site audit button and plug in your website address and a few other pieces of information. In less than a few minutes, you will find out how your website is performing. You will also receive a detailed list of actionable tips on how to improve your online visibility.



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