Facebook is the biggest social network on the Internet, and it isn’t going anywhere anytime soon. The site is of course primarily for people who want to keep in touch with their friends and family members as well as create an online identity for themselves, but it can also be used as a marketing tool. Whether you’re an entrepreneur who wants to attract customers to your online store or a blogger who wants more followers, here are just a few ways you can generate traffic to your website.
Know Your Target Demographic
Facebook attracts individual users of all kinds, and the first step to using the site as a marketing platform is to first learn more about your target demographic. Your site will most likely fulfill a certain niche that appeals to a certain audience. Before you start any Facebook campaigns, click around and find some users who are interested in what you have to offer. Learn how old they are, where they live and what they enjoy. All of this will be helpful as you get your campaign off the ground.
Create Great Headlines
A good headline can grab a person’s attention more easily than anything else, so try to come up with fun titles for your ads and posts. Don’t just state outright what you have to offer; that job will come later when you get people to visit your site. You should also avoid titles that are obvious click bait. These are headlines that promise the “one secret” that readers need to know or that will show readers something they “will never believe.” The Internet as a whole and Facebook in particular is flooded with these types of ads, and many people see them as cheap tricks by this point. Try to be clever and eye-catching with your headlines, but don’t resort to the usual cliches.
The Internet is becoming a more visual medium as time goes by. There are still blog posts made up of text, but what really grabs people’s attention these days are images and videos. Many ads even get away with using pictures that have nothing to do with what they’re advertising; they’re just a way to grab people’s attention. While you don’t really want to go too far down this path, you should still be using images and even short video clips to draw people away from their news feed if only for a few seconds. That’s all it takes for them to read your advertisement and hopefully head over to your site.
Don’t Get Too Vague
A short Facebook ad is mainly meant to grab a person’s attention so that they follow it to your website. That obviously means that you shouldn’t go into great detail about what you are offering, but that doesn’t mean you should be too vague. Your visitors should have an idea of what you have to offer before they go to your site, and your advertisement should reflect that even at a quick glance.
Change Things Up As Necessary
Finally, don’t be afraid to change your advertising strategy if you find that what you’re doing isn’t working as well. It takes time to find the ads that really click with your target audience, so don’t get discouraged if your initial plans need to be tweaked. Tweak them as necessary, and pay attention to what does and does not work.
What other tips can you provide for our blog followers?