Content Creation Services

Hate to write? We’ll write it for you! Our content creation services include blogging, web page copy, ebooks, whitepapers, marketing emails and more. Whether you need articles or pages to build your online presence or are looking to repurpose your content across multiple mediums, our team of writers can help you optimize every word of your marketing material with the most effective style and tone for your target audience. See how we can bring your business vision to life by clicking the button below.

Content Creation Process

At Up And Social, we make sure to treat your business goals with a personal touch. When working on content creation, our strategy is to work from your goals outwards. First, we’ll discuss your business goals and develop a process for developing quality content that meets those goals. Then, we’ll put together a clear plan of action that lays out all of our thoughts and ideas in a way that makes sense for your business. Once you approve it, we start creating! As always, you have access to us at any time during that process so you can review or update plans or ideas as needed along the way.

Keyword Research

Before you can create good content, you need to know what words and phrases people are using to find it. Do your keyword research to give yourself an idea of what’s already out there (and what isn’t). Without research, you risk writing for yourself (or worse, your SEO consultant) instead of writing for your readers.

Setting Goals

The second step in content creation is goal setting. What do you want to accomplish with your content? Do you want to establish a voice that positions you as an expert? Or do you want to introduce new company services or products? There are numerous reasons why your organization may choose to create content, and they all demand different strategies. So before you get started on a specific piece of writing, make sure it fits into your overall strategy for content creation.

Creating Content

You may think of content creation as blogging or writing your website copy, but it’s much more than that. A good content marketing strategy will include a number of different types of content in order to reach and engage with your audience. Choose from whitepapers, ebooks, webinars and video—and then craft topics that drive action. If you want help creating content that drives results for your business, we’re here to help!

Blogging Service

If you’re looking for a professional blogger to write posts for your website, we can help. We work with you to determine topics and create engaging content that will add value to your website and help generate new business.

Ebook Writing Service

An ebook is great way to get your name out there and drive sales to other products. It also helps establish you as an expert in your field, which could make people more likely to work with you or purchase products from you in the future. Our team can help craft an ebook that’s perfect for getting your brand off on the right foot.

White Paper Writing Service

A white paper is an authoritative report or guide that helps your clients understand an issue, solve a problem or make a decision. It’s usually quite long—often 20 pages or more—and is meant to provide in-depth details about a complex topic. And it’s just one of our content creation services. We also offer web page copywriting, blogging and SEO content writing/editing services. Get in touch today for your free estimate!

Marketing Emails

When most business owners think of copywriting, they think of marketing emails. We can help you develop direct-mail pieces like postcards and newsletters, as well as email templates to drive customers back to your website and social media profiles. Ebooks: We all know that we live in a digital world, so it’s vital that our online presence is up-to-date and effective. Ebooks allow businesses to educate prospects and clients about their products and services in a creative way.

Website Copy

With a team of professional bloggers, Collectively we’ve written thousands of pages. In our experience, customers typically fall into one of two camps when it comes to business website copy: 1) super-excited at how much traffic they’re going to get from their new site and 2) terrified at how little traffic they’re going to get from their new site. Let us help you in either case.

The Process

Content Creation Services Offered