Security Company Web Design

The Client

North Star Business Solutions

Solutions

Security Website Design, Website Development

The Story

As part of our web design service, Up And Social did a website revamp for a securities firm, North Star Business Solutions. The goal for this website was to create a modern, clean look and feel that also meets the needs of prospective customers wanting to learn more about the products and services offered. North Star Business Solutions offers high-quality security systems, monitoring, and alarm services for businesses and residential customers. Their products and services offer the highest coverage to private homes and enterprises as well as large corporations, banks, and government agencies. Thus, the company placed a high importance on making sure their website reflects professionalism, reliability, strength, security, and stability.
The Challenge
As a company offering various types of alarm systems, organizing the information about their products and services in a way that a website visitor can self-navigate and understand was going to be a challenge. North Star Business Solutions offers products and services for both residential and commercial customers. Each audience has different needs which added another layer of complexity to layout and information organization.

Another goal North Star Business Solutions requested the website achieve is helping the reader understand the need for certain types of alarm systems and addressing any objections that may come up such as cost and affordability, necessity, and brand familiarity.

On top of all of that, we were also tasked with finding a way to convert website visitors into tangible leads.

As web designers, we not only address your specific website goals, but we also share web design knowledge that can help your business stand out among the competition. For example, we utilize contrasting colors, layout style, and your company brand elements to convey an underlying message that compliments your marketing objectives. We also make suggestions regarding marketing copy and product placement to highlight the vital elements of your story that will resonate with your ideal customer.

Security Website Design Solution
We created a layout that is clean and provides pertinent product and service information in a cohesive manner. We chose to utilize a combination of dynamic colors contrasted with relevant imagery, pictures of security devices along with happy families and businesses to convey the message of safety and security. We also included a couple of calls-to-action on every page in order to capture quality leads.

The new site features a navigation bar for easy navigation, a quick link to request a quote displayed prominently, quick call capability, a wealth of information, and a mobile responsive layout for any mobile device.

At Up And Social, we take pride in making sure our client’s vision comes to life. Our expertise in digital marketing paired with a deep understanding of your business ensures a successful end product. Contact us today to learn more!