The best attorney should be the most findable attorney.
Not the one with the biggest ad budget. Not the one who hired an agency first. The one who actually changes outcomes for clients. Our job is to close the gap between quality and visibility.
Boston, MA One firm per market
(857) 226-3133We should tell you something most agencies would hide.
For years, Up And Social was a generalist agency. Restaurants, contractors, e-commerce, whoever called. We were good at the work. Clients liked us. We won some, we lost some. We were also completely interchangeable with a hundred other agencies in Boston, and we knew it.
We lost clients to niche agencies who specialized in their industry. Every single time, it stung. Not because they were better at marketing. Because they understood the client's business on a level we couldn't match without months of learning curve. The restaurant owner didn't want to explain what covers meant. The contractor didn't want to teach us what a GC does. They wanted someone who already knew.
We understood the lesson. We just didn't know which niche to pick.
Then I found myself on the client's side of a family law matter.
I sat where your clients sit. Late nights on Google, reading everything, trying to figure out who to trust when everything felt like it was falling apart. And I noticed something I couldn't unsee: the firms that were easiest to find were not the best attorneys. They were just the ones with the best marketing. The best attorneys, the ones who actually changed outcomes for their clients, were invisible online.
That question stuck with me long after the case closed: did I choose the right lawyer? Nobody searching in that moment should have to wonder. That experience changed the company.
We took everything we'd learned in a decade of generalist marketing, every system, every process, every lesson from every lost client, and pointed all of it at family law. Then we added estate planning, because we kept seeing the same pattern: critical life moments, high-stakes decisions, and excellent attorneys who couldn't be found by the people who needed them most.
Two practice areas. Family law and estate planning. The two where life's biggest transitions happen, where the search for the right attorney isn't casual, and where being findable is the difference between someone getting the help they need or settling for whoever showed up first.
The day we made that decision is the day our results stopped being good and started being unfair. Not because we got smarter overnight. Because focus changes everything. When you only serve two types of firm, you stop guessing what works. You know what a contested custody lead is worth. You know why Q1 is estate planning's busy season. You know which blog topics convert and which ones just get clicks.
We will never go back to generalist.
What we believe
Three ideas that run everything we do.
Your clients don't hire the best lawyer. They hire the one who understood them first.
By the time someone searches for a family law or estate planning attorney, they're in a vulnerable moment. The firm whose content met them where they were, answered the question they were afraid to ask, and made the next step easy is the firm that gets the call.
Marketing should be measurable or it shouldn't exist.
We don't report impressions. We report calls, consultations, and cases. If you can't trace a dollar of marketing spend to a dollar of revenue, something is broken and we'll tell you.
What working with us feels like
Our promise to every firm we work with.
We show up sharp.
When you get on a call with us, you're talking to someone who knows your numbers, your market, and your next move. No fluff, no filler, no reading from a script.
We get results, period.
Leads, rankings, calls. We measure what matters to your firm and we fix what's not working before you have to ask.
We think like partners.
We spot opportunities you might miss. A new service to promote, a market shift to capture, a gap in your online presence. We bring ideas to you, not just reports.
You'll feel taken care of.
Clear communication, fast responses, and zero guesswork about what's happening with your marketing. You should never have to chase your agency. You should feel lucky you hired us.
The people behind it.
A small, focused team. No account managers reading from a script. The people you meet are the people doing the work.
Scott Bishop
Founder & Digital Growth Expert
Started the entrepreneurial journey early. Once recorded Sunday night movies on VHS and rented them out to his siblings. One of them still owes him over $5K in late fees. Went through his own family law matter years later, which is why the agency does what it does now.
Linda
Operations, Content & Client Communications
Keeps every project and client relationship running seamlessly. Coordinates communication, aligns priorities, and makes sure everything behind the scenes comes together. The person clients actually talk to the most.
LJ
SEO & Keyword Strategy
The reason our clients' pages rank. Obsessive about search data, keyword gaps, and finding the opportunities every other agency's tools missed.
Rio
Senior Lead Graphic Designer
The creative eye behind Up And Social's visuals. Crafts compelling designs that bring brands to life. Her design instincts are so strong that even the fonts on a brunch menu don't escape her critique.
Rafay
Reporting, Automation & GetCharlie
Builds and optimizes the systems that power our clients' automations, funnels, dashboards, and workflows. If it can be automated and made more efficient, Rafay has already done it.
Deepu
Senior Front-End Developer & WordPress Specialist
Builds and maintains high-performing WordPress sites from the ground up. Turns creative vision into fast, clean digital experiences.
Sudip
Full-Stack Developer
Develops and optimizes the systems that power websites. Handles backend functionality, custom features, and technical problem-solving to keep everything running.
You could hire a bigger agency.
There are agencies with 50 people and a floor of account managers. They'll assign you to someone who is learning your practice area on the onboarding call.
Here's what you get with us instead: a team that does this work for family law and estate planning firms, over and over again. That repetition matters. We know what converts, what to avoid, and what's changing in search, ads, and AI right now.
We stay current on the legal marketing landscape. Not just the platforms, but how real people actually search for attorneys in sensitive moments. You talk to the people doing the work. There's no telephone game between you and a strategist you've never met.
Small team. Deep focus. That's the whole model.
See if your market is still open.
We work with one firm per practice area per market. The free audit shows you exactly what Google and AI tools say when someone in your city searches for what you do.