Being good is not the same as being findable.
Plenty of excellent attorneys are invisible online while weaker firms take the calls. Closing that gap is the entire job.
Boston, MA One firm per practice area per market
(857) 226-3133About Up And Social
We market for family law and estate planning firms. That is all we do.
A small team in Boston running search, ads, websites, and intake follow up for two practice areas, and one firm per practice area per market.
Why family law and estate planning
I went through a family law matter of my own. I spent nights on Google trying to figure out who to trust, and I noticed that the attorneys who were easiest to find were not necessarily the best ones. They simply had better marketing. Some of the strongest attorneys in the market were effectively invisible.
So we built the agency around that problem. Every system we run, every page we write, and every campaign we launch is built for family law firms, then extended to estate planning, where the pattern is identical: high stakes decisions, an anxious search, and good attorneys nobody can find.
Depth is what makes the work sharp. We know what a contested custody lead is worth. We know why estate planning gets busy in Q1. We know which pages bring calls and which ones only bring traffic.
Two practice areas. Complete focus on both.
What we believe
People hire the firm that answers their question first.
Someone searching for a family law or estate planning attorney is usually in a hard moment. The firm whose content is clear, calm, and easy to act on gets the call.
If we cannot measure it, we do not sell it.
We report calls, consultations, and cases, not impressions. When something is not working, we say so before you have to ask.
How we work
You talk to the people doing the work.
No account manager layer, no handoff to someone you have never met.
You know your numbers.
Clear reporting on rankings, calls, and where each lead came from.
We bring you the next move.
New search behavior, a market opening, a page that should exist. We flag it instead of waiting to be asked.
We respond fast.
You should never have to chase your marketing team for an answer.
The team
Six people. The ones you meet are the ones doing the work.
Scott Bishop
Founder
Runs strategy and sits on every client call. Went through his own family law matter, which is how the agency ended up here.
Linda
Operations, Content and Client Communications
Keeps projects moving and answers fast. The person clients talk to most.
Rio
Senior Graphic Designer
Handles brand and design work, from site visuals to ad creative.
Rafay
Reporting and Automation
Builds the dashboards, funnels, and follow up automations behind each account.
Deepu
Front-End Developer
Builds and maintains fast, clean websites for firms that need them.
Sudip
Full-Stack Developer
Handles backend work, custom features, and the technical problems nobody else wants.
Why a small team
Larger agencies put a floor of account managers between you and the work. Often the person assigned to your firm is learning your practice area on the onboarding call.
We do the same two practice areas repeatedly, so we already know what converts, what to skip, and what is changing in search, ads, and AI answers right now.
Small team. Narrow focus. That is the model.
Recognition and listings
The stack behind your visibility
Tools we use
- Google Search Console
- GA4
- Semrush
- Ahrefs
- DataForSEO
- Google Tag Manager
- Google Ads
- Meta
See if your market is still open
Tell us where you practice and we will show you what Google and AI tools say today when someone in your city searches for what you do.