Boston, MAEasy process. Simple reporting. Results driven.

Family law marketing

Marketing that fills your family law calendar

You should not have to figure out Google, AI search, and ad platforms between hearings. Start with a visibility report and see exactly where your firm shows up today.

Contact UsContact Us Or get a free visibility report

Or call (857) 226-3133

Built only for family law firms. Boston based, working with firms nationwide.

You know the law. We bring the system.

Most family law firms are not losing to better attorneys. They are losing to firms that are easier to find at 11pm when someone finally decides to call.

Step One

Get found

Local SEO, map pack, and answer engine work so your firm appears in Google and in what ChatGPT, Perplexity, and Google AI say back.

Step Two

Get chosen

A website and content built for a distressed searcher comparing three firms, with clear next steps on every page.

Step Three

Get the consult

Tracking, CRM, and follow up so every form and call is captured, answered fast, and counted.

The Growth System

Four layers. One outcome. Your firm becomes the obvious choice. Each layer works on its own. Stacked, the same prospect finds you three different ways and arrives already convinced.

Web

Your intake layer

A site that works at 11pm, on a phone, from a parked car. Clear, calm, and easy to act on.

SEO

Search and AI

Own the map pack and the searches that come right before a retainer, plus the AI answer slots most firms ignore.

Family law SEO that wins the map pack

Paid Ads

This week's pipeline. High intent search, retargeting, and paid social, with every dollar tracked to a call.

Grow

Digital growth

Content and authority building so prospects walk in knowing who you are.

Contact UsContact Us

What the work looks like in the data

Verified from first party Search Console and Semrush data for a matrimonial practice we work with.

+76%

Monthly organic clicks

826 in November 2025 to 1,455 in July 2026.

+184%

Non branded clicks

Growth from real search demand, not the attorney's own name.

Top 3

For a 2,900 a month search term

Average position 2.05 for a term the firm did not rank for at all nine months earlier.

Read the full client case studies

Results vary by market, competition, and firm. Prior results do not guarantee a similar outcome.

Why firms call us

A sample of what we hear on the first call, and what we do about it.

“Our old agency sent reports full of numbers that never turned into consultations.”

We report on calls, forms, and consults

Vanity metrics do not pay salaries

“We rank for our name and nothing else.”

We build non branded demand

The searches that happen before someone knows you exist

“Leads come in and disappear into an inbox.”

We install capture and follow up

Every inquiry tracked from click to consult

Retained podcast

The business of family law, one conversation at a time

Scott Bishop sits down with attorneys, coaches, and experts who have solved a real growth problem. New episodes show up here automatically.

YouTube Apple Podcasts Spotify

Episode 4

Your Client's Fear Is Running the Case | Maria Natapov

October 21, 2026 · 00:29:06

Family law attorneys handle the legal strategy. But between hearings, fear is often what's really running the case. In this episode of Retained, Scott Bishop talks with Maria Natapov, founder of Synergistic Stepparenting. Maria coaches parents and stepparents through blended family and high-conflict situations, and she works right alongside family law attorneys while cases are open. She shares why this work is personal for her, how fear hijacks a client's ability to think clearly, what clients really want from their attorney, and the group co-parenting hours some law firms now retain her to run for their clients. She also explains how attorneys can bring up a coach so it doesn't sound like just another bill. 0:00 Welcome to Retained 1:29 Why this work is personal 5:19 From healthcare to coaching 6:05 What attorneys miss: fear runs the case 11:38 A family that turned around 14:45 What clients really want 17:48 How attorneys can work with Maria 19:50 Co-parenting group hours for firm clients 24:39 How to pitch a coach to clients 27:13 How to reach Maria Connect with Maria: https://synergisticstepparenting.com FOR FAMILY LAW FIRM OWNERS Want to know how your firm shows up when people ask AI for a lawyer? Get your free AI Visibility Report: https://upandsocial.com/visibility Talk with Scott: https://scott.upandsocial.com

Watch on YouTube Listen on Spotify

Episode 3

How a Solo Practice Became #3 on the Law Firm 500 | Charles Hatley

October 8, 2026 · 00:17:27

Melone Hatley, P.C. started as a solo practice in Reston, Virginia in 2014. Today it has nine offices across Virginia, South Carolina, Florida and Texas, and it ranked #3 on the 2025 Law Firm 500. In this episode of Retained, Scott Bishop sits down with CEO Charles Hatley to talk about what fast growth really costs, running a firm with his wife and founder Rebecca Melone, why they brought marketing in-house, the one number he watches, and where AI stops inside their firm. 0:00 Welcome to Retained 0:49 What fast growth really costs 2:05 Running a firm with your spouse 3:30 Marketing in-house and the map 6:16 The one number: retains 6:56 The marketing test budget 7:55 The AI brick wall 10:32 European-level privacy 11:38 The router case 14:40 Advice for growing firm owners 15:51 What's next for Melone Hatley FOR FAMILY LAW FIRM OWNERS Want to know how your firm shows up when people ask AI for a lawyer? Get your free AI Visibility Report: https://upandsocial.com/visibility Talk with Scott: https://scott.upandsocial.com

Watch on YouTube Listen on Spotify

Episode 1

What Family Law Attorneys Get Wrong About the Emotional Side of Divorce

September 14, 2026 · 00:17:11

Chapters 0:00 Cold open and intro 0:43 From therapist to divorce coach - why the therapy room was not enough 2:20 What an attorney cannot fix mid-divorce - the emotional handoff 4:31 Nobody told her coaches existed - going through her own 2012 divorce 5:58 What family law attorneys get wrong - the instinct to fight 8:33 The divorce industry is changing - mediation and collaborative law 9:20 A co-parenting case that turned around - the colleague mind shift 11:59 Inside Divorce Network Pro - how the team works week to week 15:39 How do you know this works - burnout, cost, and happier clients 16:50 Where to find Jill and close Family law attorneys are handed the emotional weight of a case whether they want it or not. Jill Barnett Kaufman, MSW, LCSW is a therapist turned divorce coach, co-parenting expert, author of The Co-Parenting Playbook, and co-founder of Divorce Network Pro. In this episode of Retained she explains what she saw in the therapy room that the legal process was not giving clients, why what lawyers learn in law school has to be unlearned to be a great family law attorney, and how a coach in your corner protects both the client and the firm. She also tells her own story: she made a side deal with her ex against her attorney's advice, signed a waiver saying so, and 14 years later has no regrets and never went to court. In this conversation: • Why therapists cannot strategize a divorce and coaches can • The first few sessions with a client who is emotionally struggling • What the fight instinct costs firms in client experience and referrals • The co-parent to colleague mind shift that unlocked a stalled case • How Divorce Network Pro assembles coach, financial pro, lender, realtor, and therapist around the attorney Find Jill: http://divorcenetworkpro.com Retained is the podcast for family and estate planning law firm owners, hosted by Scott Bishop of Up And Social. If you work with divorcing families and want to be part of a referral team like the one Jill describes, reach out through the show and we will make the introduction. Be a guest: https://upandsocial.com/retained/be-a-guest FOR FAMILY LAW FIRM OWNERS Most firms do not lose cases to a better lawyer down the street. They lose them before the phone ever rings. When a person in your town searches for a divorce attorney, or now asks ChatGPT who to call, the firms that show up first get the consult. That is the work we do at Up And Social. We help family law and estate planning firms get found in Google and in AI search, fix the pages so they answer the questions people actually type, keep reviews and listings clean and consistent, and turn that traffic into booked consults. Plain marketing work, built for how family law clients actually choose a firm. Free AI Visibility Report for your firm: https://upandsocial.com/visibility Talk to Scott: https://scott.upandsocial.com

Watch on YouTube Listen on Spotify

See all episodes ›

It all starts with your visibility report

No pressure, no long contract pitch.

Step one

Get your free visibility report

We show you where your firm appears today in Google, the map pack, and AI answers, and the gaps costing you calls.

Step two

Walk through it together

We review the report with you and pick the layers your firm actually needs, with the numbers we will hold ourselves to.

Step three

We run it

We handle the build, the campaigns, and the reporting. You handle the consultations.

Contact UsContact Us Get my free report

Questions we get every week

A review of how your firm appears in Google, the map pack, and AI answers from tools like ChatGPT, Perplexity, and Google AI, plus the specific gaps holding your firm back. There is no cost and a real person reviews it.

Family law is our core focus, and we also work with estate planning, probate, trust, and divorce mediation practices.

Three tiers: $1,750 a month for Activate, $2,750 for Elevate, and $4,750 for Dominate, each with a $1,497 activation fee. After the report we recommend the one that fits your market and goals.

Paid Ads can produce calls in the first weeks. Search and AI visibility usually show meaningful movement in three to six months, depending on your market.

About an hour a month, plus quick approvals on content. We do the rest.

See what your firm looks like online right now

Get your visibility report, then decide if a conversation makes sense.

Prefer to talk? Call (857) 226-3133