Family law marketing

Marketing that fills your family law calendar

You should not have to figure out Google, AI search, and ad platforms between hearings. Start with a AI visibility report and see exactly where your firm shows up today.

Built only for family law firms. Boston based, working with firms nationwide.

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AI Visibility Report

See where your firm shows up in Google, the map pack, and AI answers today, and what is holding it back.

No cost, no obligation. A real person reviews it.

You know the law. We bring the system.

Most family law firms are not losing to better attorneys. They are losing to firms that are easier to find at 11pm when someone finally decides to call.

Step One

Get found

Local SEO, map pack, and answer engine work so your firm appears in Google and in what ChatGPT, Perplexity, and Google AI say back.

Step Two

Get chosen

A website and content built for a distressed searcher comparing three firms, with clear next steps on every page.

Step Three

Get the consult

Tracking, CRM, and follow up so every form and call is captured, answered fast, and counted.

The Growth System

Four layers. One outcome. Your firm becomes the obvious choice. Each layer works on its own. Stacked, the same prospect finds you three different ways and arrives already convinced.

01

Web

Your intake layer

A site that works at 11pm, on a phone, from a parked car. Clear, calm, and easy to act on.

02

SEO

Search and AI

Own the map pack and the searches that come right before a retainer, plus the AI answer slots most firms ignore.

03

Ads

Paid Ads

This week's pipeline. High intent search, retargeting, and paid social, with every dollar tracked to a call.

04

Grow

Digital growth

Content and authority building so prospects walk in knowing who you are.

What the work looks like in the data

Verified from first party Search Console and Semrush data for a matrimonial practice we work with.

+76%

Monthly organic clicks

826 in November 2025 to 1,455 in July 2026.

+184%

Non branded clicks

Growth from real search demand, not the attorney's own name.

Top 3

For a 2,900 a month search term

Average position 2.05 for a term the firm did not rank for at all nine months earlier.

Results vary by market, competition, and firm. Prior results do not guarantee a similar outcome.

Why firms call us

A sample of what we hear on the first call, and what we do about it.

Our old agency sent reports full of numbers that never turned into consultations.

We report on calls, forms, and consults

Vanity metrics do not pay salaries

We rank for our name and nothing else.

We build non branded demand

The searches that happen before someone knows you exist

Leads come in and disappear into an inbox.

We install capture and follow up

Every inquiry tracked from click to consult

Retained podcast

The business of family law, one conversation at a time

Scott Bishop sits down with attorneys, coaches, and experts who have solved a real growth problem. New episodes show up here automatically.

Cover art for the Retained episode Divorce Mediation vs Litigation: She Quit After 9 Years

Retained

Divorce Mediation vs Litigation: She Quit After 9 Years

August 27, 2026 · 00:32:34

Three years. $60,000 each. Still no divorce. Then they finished in four months, without a courtroom. Most divorces get trapped in a system built for fighting, not healing. Jen Love of Solace Divorce explains why the "bulldog attorney" approach leaves parents, kids, and even the lawyers emotionally wrecked, and what changes when divorce is handled with mediation, coaching, and real human support. Host Scott Bishop talks with Jen about the moment she walked away from nine years of litigation after realizing the courtroom was creating more harm than resolution. She shares how becoming a parent reshaped her perspective, why family law attorneys burn out inside high-conflict systems, and how Solace helps couples move through one of life's hardest transitions without turning it into a years-long war. You'll discover: Why Jen traded litigation for mediation after seeing what adversarial divorce does to childrenThe emotional weight most clients are carrying before they ever walk into a law officeHow nervous system regulation, coaching, and support change the outcome of a divorceHow one couple spent 3 years and $60,000+ each in court, then finalized in 4 months with SolaceWhat attorneys miss when they focus only on legal strategyWhy Jen believes the entire family law system needs a mindset shift Jen also shares how she helps people rethink co-parenting, holidays, and post-divorce relationships through a lens of gratitude and long-term family health. For attorneys who know the system needs to change, she opens the door to a new way of working, including upcoming attorney retreats in Crestone, Colorado. About Jen Love Jen Love is a family law attorney, mediator, and divorce coach at Solace Divorce, where she has guided more than 500 couples through a more mindful, intentional divorce process. Her work centers on treating the legal and emotional sides of divorce as one process instead of two separate battles. Essential listening if you're going through a divorce, supporting someone who is, or you're an attorney who knows there has to be a better way.

It all starts with your AI visibility report

No pressure, no long contract pitch.

Step one

Get your free AI visibility report

We show you where your firm appears today in Google, the map pack, and AI answers, and the gaps costing you calls.

Step two

Walk through it together

We review the report with you and pick the layers your firm actually needs, with the numbers we will hold ourselves to.

Step three

We run it

We handle the build, the campaigns, and the reporting. You handle the consultations.

Questions we get every week

A review of how your firm appears in Google, the map pack, and AI answers from tools like ChatGPT, Perplexity, and Google AI, plus the specific gaps holding your firm back. There is no cost and a real person reviews it.

Family law is our core focus, and we also work with estate planning, probate, trust, and divorce mediation practices. We keep it to one firm per practice area per market.

Three tiers: $1,750 a month for Activate, $2,750 for Elevate, and $4,750 for Dominate, each with a $1,497 activation fee. After the report we recommend the one that fits your market and goals.

Paid Ads can produce calls in the first weeks. Search and AI visibility usually show meaningful movement in three to six months, depending on your market.

About an hour a month, plus quick approvals on content. We do the rest.

See what your firm looks like online right now

Get your AI visibility report, then decide if a conversation makes sense.

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