Up And Social

Family Law Marketing Pricing

A stronger firm starts with being easier to find, trust, and choose.

Most family law firms do not have a traffic problem. They have a visibility and confidence problem. The right people are searching when the stakes are high. They compare what Google shows, what AI tools repeat, what reviews say, and whether your website gives them a reason to take the next step. If your firm is difficult to verify or understand, the call goes somewhere else.

Our programs combine search visibility, AI visibility, Paid Ads, website conversion, and authority content. The right level depends on what is working, what is missing, and how quickly your firm wants to grow.

Get My Free Visibility Report

We will show you where your firm is visible, where it is not, and what should be fixed first.

More traffic is not the goal. More qualified conversations are.

A family law prospect may find your Google Business Profile, search a question, see an ad, read an attorney biography, check reviews, or ask an AI tool who to call. Firms that show up consistently across those moments earn more of the conversations that matter.

Web

A conversion-ready website experience built around how a person in a difficult moment searches, evaluates, and reaches out.

Search

Local SEO, Google Business Profile, service pages, and content built around searches that precede a consultation.

AI Visibility

Trust signals, direct answers, attorney proof, and structured information that help people and answer engines verify your firm.

Paid Ads

High-intent search, retargeting, and paid social used where they make sense for your market and intake capacity.

You should know what you are paying for before you sign anything.

Business owners should not have to guess what their marketing agency is doing, why it matters, or whether the work is connected to real business goals. These programs are structured around visible work, measurable priorities, and a clear sequence. You will know what is included, what is separate, and what the next phase is designed to accomplish.

Choose the level of growth your firm is ready to support.

Every program begins with an activation period to establish strategy, access, tracking, priorities, and the first wave of improvements. Monthly fees cover ongoing work, reporting, and optimization. Paid-media budget is separate from the agency fee and paid directly to platforms. Every program includes one office location. Additional locations, major website builds, photography, video, legal review, and work outside scope are quoted separately.

Build the foundation

Activate

$1,750per month

$1,500 activation fee

For the firm that needs stronger local visibility and conversion before adding a larger Paid Ads or content program.

What is included

  • Local search, competitor, review, and AI visibility baseline
  • Google Business Profile optimization, technical SEO monitoring, citation accuracy, and one monthly priority service or location-page optimization
  • AI Visibility Trust Baseline: NAP consistency, HTTPS, crawlability, contact/About depth, claims, reviews, policies, and content gaps
  • Entity, attorney bio, service, FAQ, trust-signal, and eligible schema recommendations
  • Monthly AI visibility check and one prioritized AI-search improvement
  • Website conversion-path and tracking review
  • Monthly report and 30-minute strategy call

Best for firms that want visibility, measurement, and a clear baseline before increasing media spend.

Start With My Visibility Report

Recommended for most growing firms

Build visibility and demand

Elevate

$2,750per month

$3,000 activation fee

For the growing firm that wants stronger organic visibility and an active high-intent lead channel working together.

What is included

  • Two service, location, FAQ, or authority content assets monthly
  • Competitor tracking, review-growth recommendations, AI-search content, structured data, and internal-linking work
  • Attorney author-page blueprint with verified credentials, practice focus, biography, links, featured work, and Person schema recommendations
  • Fee-transparency page recommendation where firm-approved and jurisdiction-compliant
  • Approved Paid Ads account mix and up to two campaign types
  • Keyword, audience, bid, negative-keyword, and conversion-tracking optimization
  • Monthly campaign or landing-page test, lead-quality review, and one activation-period landing page
  • Monthly report, 45-minute strategy call, and one-business-day email support

Best for firms ready to pair organic search and AI visibility with disciplined Paid Ads.

See If Elevate Fits My Firm

Coordinate the full system

Dominate

$4,250per month

$5,000 activation fee

For the established firm that wants web conversion, search, AI visibility, Paid Ads, and authority content managed as one program.

What is included

  • Four service, location, FAQ, or authority content assets monthly
  • Quarterly content and local-market opportunity plan plus ongoing authority, internal-linking, and AI-citation work
  • Educational content hub, topic clusters, freshness plan, and answer-focused FAQ library
  • Approved recognition, media, speaking, leadership, and professional contributions turned into trust content when substantiated
  • Case-study and testimonial opportunity plan where permitted and properly disclosed
  • Expanded Paid Ads management plus another paid channel or retargeting
  • Monthly creative/audience testing, weekly lead-quality check, and one conversion or landing-page iteration
  • Priority tracking support, monthly 60-minute strategy session, quarterly market review, and same-business-day priority support

Best for firms with proven intake capacity, serious growth goals, and sufficient paid-media budget to compete for demand in their market.

Talk Through The Dominate Program

Your Paid Ads budget is separate from our fee.

The agency fee covers strategy, management, testing, and optimization. Paid-media budget goes directly to platforms and should reflect the demand your firm can responsibly handle.

Activate
Not included
Build organic, local, and AI visibility foundation first.
Elevate
$2,500 to $5,000 per month
One primary high-intent channel with testing and lead-quality review.
Dominate
$5,000 to $12,000+ per month
Coordinated paid search, retargeting, or second-channel program.

AI visibility starts with proof, not tricks.

When someone asks Google, ChatGPT, Perplexity, or another answer engine who to call, the system looks for evidence it can verify: accurate firm information, real attorney credentials, substantive answers, reviews, clear policies, current content, and supportable claims. We build and improve those signals. We do not sell shortcuts, manipulate reviews, or tell firms that an AI tool can be forced to recommend them.

  • Accurate firm and location information
  • Secure, crawlable pages
  • Real attorney biographies and credentials
  • Clear contact, policy, and disclaimer pages
  • Direct answers to client questions
  • Current service and resource content
  • Truthful structured data and internal linking
  • Authentic reviews, recognition, and proof
Get My Free Visibility Report

Included in your program

The strategy, recurring work, reporting, and optimization listed in your selected plan. We document priorities, track performance, and adjust based on market and lead data.

Quoted separately when needed

Paid-media spend, additional locations, full website redesigns, custom development, photography, video, hosting, emergency repairs, new practice areas, legal review, state bar filings, and work outside scope.

Note: Your agreement will confirm exact scope, responsibilities, timeline, and terms before work begins.

Frequently asked questions.

Why is there an activation fee?

The activation fee covers strategy, baseline research, access and tracking review, priority mapping, platform setup, and the first wave of improvements.

Do I have to spend money on Paid Ads?

No. Activate strengthens search, AI visibility, local trust signals, and conversion before paid media. Elevate and Dominate include Paid Ads management for firms ready to create more near-term demand.

What does Paid Ads include?

Paid Ads means the channel mix that fits your market and goals. It can include high-intent search advertising, retargeting, paid social, or another approved channel. We manage strategy, testing, optimization, and reporting. Media budget is paid directly to the platforms.

Will you guarantee rankings, leads, cases, or AI recommendations?

No. No ethical agency can guarantee how Google, an answer engine, or a prospective client will behave. We build strategic, documented, measured work around the factors your firm can control.

How do we know which program fits?

Start with the Free Visibility Report. We will review search, AI visibility, reviews, website, content, and Paid Ads, then tell you plainly which level makes sense and what should wait.

Find out what is keeping your firm from being the obvious choice.

Your Free Visibility Report shows where prospective clients can find you, where they cannot, and what should happen next. If we are not the right fit, we will tell you that too.

Get My Free Visibility Report

Up And Social · 360 Athens St, Boston MA 02127 · (857) 226-3133 · hello@upandsocial.com