Public pricing, month-to-month
Most agencies make you sit through a 45-minute sales call before they'll even hint at a number. Here's what we charge, what's included, and how to think about the investment. If the math doesn't work for your firm, we'd rather you know that now than after a sales pitch.
Before the numbers
Family Law
$5,000 – $25,000+
Value of a single retained case, by complexity.
Estate Planning
$2,500 – $7,500
Initial engagement. Referrals often 2–3× that value.
A single retained family law case is worth $5,000 to $25,000+ depending on complexity. A single estate planning engagement is worth $2,500 to $7,500, with referral value often doubling or tripling the initial engagement.
So the real question isn't "how much does marketing cost?" It's "how many cases does the marketing need to produce to pay for itself?"
For most of our clients, the answer is one to two cases per month. Everything beyond that is profit from the investment.
We're transparent about pricing because we want clients who've already done the math and decided the investment makes sense. Not clients we had to convince.
Monthly packages
Designed to launch your marketing and start generating leads.
$1,500 Setup Fee
plus Ad Spend ($1,000 minimum)
Paid Ads
Ad spend is separate and paid directly to Google.
Get StartedReady to take your practice and brand to the next level.
$3,000 Setup Fee
plus Ad Spend ($1,000 minimum)
SEO
Website
Paid Ads
Includes SEO for one location. Reduced fee for each additional location.
Get StartedThe ultimate marketing strategy for your firm.
$5,000 Setup Fee
plus Ad Spend ($2,500 minimum)
Includes SEO for one location. Reduced fee for each additional location.
Get StartedAll packages are month-to-month. No long-term contracts. Ad spend is separate and billed directly by Google.
The boundaries
We build the system that generates cases from search, not the one that gets likes.
If you need that, we'll refer you to someone good.
Not personal injury, criminal defense, or immigration. Family law and estate planning. That's it.
Every engagement is month-to-month. If we're not producing results, you can leave. That's the accountability we hold ourselves to.
For SEO and marketing packages, there's a one-time onboarding fee of $[X] that covers the initial audit, strategy development, and account setup. Website projects have their own pricing structure.
Google Ads can produce calls in the first week. SEO typically shows meaningful movement in 3 to 6 months. We'll give you realistic timelines for your specific market on the audit call.
Most clients fit into one of the three tiers, but we can adjust. Start with the free audit and we'll recommend the package that matches your market and goals.
No. Ad spend is billed directly by Google and Meta. Our fee covers strategy, setup, management, optimization, and reporting. We'll recommend an ad budget range based on your market during the audit.
Yes. You can upgrade or adjust your package any month. No penalties, no re-signing.
Because we think hiding pricing wastes everyone's time. If our prices don't fit your budget, we'd rather you know that before a 45-minute call. If they do fit, you can come to the audit already knowing the investment and focus the conversation on strategy.
Request the free audit and we'll show you what the opportunity looks like in your specific market. You'll know the investment, the potential return, and whether it makes sense before you commit to anything.
Get Your Free Audit