Case studies
Law firms that families now find first
Every number on this page comes from our clients' own Google data. No hypotheticals. Here is what happened when family law and estate planning firms let us run their search and AI visibility.
4.7x
more Google clicks in 12 months
Kansas estate planning firm
#1
on Google for "medicaid spend down kansas"
Live Google check, Oct 2026
1,519
clicks in 3 months from one divorce article
New York divorce attorney
Looking for a family law marketing agency?
Most agencies sell you a channel. We run the whole search program for your firm: content in your voice, your website, your Google Business Profile, and how AI tools like ChatGPT and Google's AI answers describe you. Then we show you the numbers every month.
Estate planning and elder law, Kansas
How a Kansas estate planning firm grew Google clicks 4.7x in one year
A two-office elder law and estate planning firm in Kansas had a strong local name but a quiet website. In the summer of 2025 it earned about 200 Google clicks a quarter, and only 3 of its articles brought in any search traffic.
We built a content library around the exact questions Kansas families ask when a parent needs nursing home care: Medicaid spend-down, estate recovery, protecting the house, and protecting a spouse. Every article is reviewed by the attorney before it goes live, written in plain English, and linked back to the firm's planning services.
Key result
198 to 928 Google clicks per quarter (Jul to Sep, 2025 vs 2026). Articles earning clicks grew from 3 to 29. #1 on Google for "medicaid spend down kansas."
Monthly Google clicks, whole site
Source: Google Search Console
Divorce and family law, New York
One article, #2 on Google, and about 500 visits a month for a New York divorce attorney
A Manhattan and Westchester divorce attorney already had a well known name. Most of her search traffic came from people who already knew it. The goal was to reach people earlier, before they knew they needed a lawyer.
Instead of chasing the same keyword list every agency pulls from the same tools, we spotted a phrase people were using about their own marriages: "silent divorce." We published one deep, attorney-voiced article in January 2026, as searches for the phrase were taking off.
Key result
From 8 clicks in its first month to about 500 a month. Average position 2.2 on Google for "silent divorce." 1,519 clicks in one quarter, and total site clicks up 49% year over year.
Monthly Google clicks, silent divorce article
Source: Google Search Console
Multi-practice law firm, Massachusetts
How a Massachusetts law firm grew Google clicks 4.3x by answering the questions clients ask
A multi-practice firm north of Boston had dozens of practice and city pages but little steady traffic. In June 2025 the site earned 83 Google clicks.
We shifted the content plan to plain-English answers to the questions people type into Google when a legal problem lands on their kitchen table, then linked each answer to the right practice page and a clear next step.
Key result
513 to 2,222 Google clicks per quarter (Jul to Sep, 2025 vs 2026). 766 clicks in September 2026 alone, up from 83 in June 2025.
Monthly Google clicks, whole site
Source: Google Search Console
Frequently asked questions
Where do these numbers come from?
Google Search Console, which is Google's own record of how often each client's website shows up and gets clicked. We compare the same months year over year so seasons do not skew the picture.
How long until we see results?
Most of the growth in these case studies came in months 3 through 12. Search builds on itself. The first 90 days are about fixing the foundation and publishing the content that compounds.
Can you guarantee rankings?
No, and no honest agency can. What we promise is the work: the right content, a fast and clear website, and a monthly report that shows exactly what moved.
Do you help with AI search like ChatGPT and Google's AI answers?
Yes. Your Free Visibility Report shows what AI tools say about your firm today, and our programs work on the signals those tools rely on: reviews, consistent business details, schema, and content that answers real questions.
Want results like these in your market?
Your Free Visibility Report shows where your firm ranks today, which competitors are winning your searches, and what AI tools say about you.
Results shown are from real Up And Social clients. Individual results vary by market, competition, and engagement. Client names withheld for privacy.