A working library on what moves the needle in legal marketing. SEO, paid ads, AI search, content strategy, and the trends shaping how clients find attorneys. No fluff, no theory, and no sales pitch inside the articles.
November 13, 2026
198 to 928 Google clicks a quarter, July to September 2025 vs 2026. What the firm published and why attorney review mattered.
Read guide →November 12, 2026
How AI answers pick which law firms to mention, the signals a small firm controls, and how to track AI visibility over time.
Read guide →November 10, 2026
Holiday visits push families to talk about wills and aging parents. The pages and profile updates to make before December.
Read guide →November 9, 2026
Cookie-cutter keyword lists miss what divorcing spouses actually type. How to build topics from your own intake questions.
Read guide →November 2026
Fund what produces consults, cut what can't be measured. What to fund first, what to cut before January, and how to judge the spend by March.
Read guide →November 2026
A 10-minute self-check any attorney can run tonight, plus what to fix first when the answer names someone else.
Read guide →November 2026
ChatGPT now allows US legal ads, but not in sensitive conversations. How family law firms should choose between renting the ad and earning the citation.
Read guide →November 2026
Build in November, test in December, scale by Divorce Day (Monday January 4, 2027). Why a January 1 launch wastes the surge.
Read guide →November 2026
Work back from what a new client is worth, plan for six months, and compare three published programs.
Read guide →November 2026
Real, published numbers: three monthly programs, one activation fee, and paid ads budget paid directly to the platforms.
Read guide →October 2026
Categories, services, reviews, posts, and photos: the map pack checklist divorce and custody firms can run this week.
Read guide →October 2026
How wills and trusts firms win the map pack, organic search, and AI answers with GBP, practice pages, and seasonal content.
Read guide →October 2026
Real, published numbers: three monthly programs, one activation fee, and paid ads budget paid directly to the platforms.
Read guide →October 2026
AI just found a 20-year-old flaw in PHP, the code behind 70% of websites and every WordPress site. What law firms need to check this week.
Read guide →October 2026
Which channels sign divorce cases, what your ads should say, the bar rules that trip firms up, and the Google targeting limits.
Read guide →October 2026
New York now lets lawyers use AI in court filings, but the signer must verify every word. What it means for family and estate planning firms.
Read guide →September 2026
Which channels sign family law cases, the cost per case math to run before spending a dollar, and the five traps that burn most firm budgets.
Read guide →September 2026
How couples search for a mediator, the pages that convert them, and the intake that turns a late night search into a booked intro call.
Read guide →August 2026
How family law firms get cited inside AI answers, use AI in intake and content, and stay inside the bar rules while doing it.
Read guide →August 2026
Real search volume and difficulty data on 20 estate planning keywords, sorted by how likely each one is to end in a signed engagement.
Read guide →July 2026
How law firms get Google Screened, rank in Local Services Ads, control cost per lead, and dispute the bad ones.
Read guide →August 2025
The 2025 trend analysis explains how AI Overviews, local packs, and answer boxes affect clicks and what law firms can do.
Read guide →July 2026
Learn why Google removes reviews, how to request reinstatement, and how to prevent another loss.
Read guide →July 2026
Move beyond 'divorce lawyer near me' SEO. A complete guide to building a law firm marketing strategy that wins in Google, ChatGPT, and Perplexity.
Read guide →July 2026
Zero-click search is here. What it means when ChatGPT recommends a divorce lawyer, and how to be the firm it names.
Read guide →July 2026
A 12-month content plan maps estate planning topics to seasonal demand and the moments people want to hire.
Read guide →July 2026
Track the numbers that separate profitable ad accounts from wasted spend, rather than judging CPCs alone.
Read guide →July 2026
Everything that goes into ranking in the three-pack for 'divorce lawyer near me'. Google Business Profile, reviews, citations, and content.
Read guide →July 2026
The exact drop-off points on estate planning sites, and the design decisions that keep visitors from clicking away.
Read guide →July 2026
Generative engine optimization, answer engine optimization, AI-inclusion optimization. These three terms describe work toward one goal: getting named by AI.
Read guide →
