The short answer
At Up And Social, estate planning SEO and marketing programs cost $1,750, $2,750 or $4,750 per month, plus a one-time $1,497 activation fee. Paid ads budget is separate and paid directly to the ad platforms: it is not part of Activate, and we recommend $2,500 to $5,000 per month on Elevate and $5,000 to $12,000+ per month on Dominate.
Estate planning SEO cost by firm stage
These are the same three programs listed on our pricing page. Pick the row that sounds most like your firm today.
| Detail | Activate | Elevate | Dominate |
|---|---|---|---|
| Firm stage | Firm that needs stronger local visibility and conversion first | Growing firm ready to add an active high-intent lead channel | Established firm with proven intake capacity |
| Monthly fee | $1,750 | $2,750 | $4,750 |
| Activation fee | $1,497 | $1,497 | $1,497 |
| Content each month | One priority service or location-page optimization | Two service, location, FAQ or authority content assets | Four service, location, FAQ or authority content assets |
| Recommended Paid Ads budget | Not included | $2,500 to $5,000 per month | $5,000 to $12,000+ per month |
| Strategy call | Monthly 30-minute call | Monthly 45-minute call | Monthly 60-minute session |
What the monthly fee covers
The fee pays for ongoing work, reporting, and optimization. At each level, that means:
- Activate: a local search, competitor, review, and AI visibility baseline; Google Business Profile optimization, technical SEO monitoring and citation accuracy; one priority service or location page each month; a conversion-path and tracking review; a monthly report and 30-minute strategy call.
- Elevate: everything a growing firm needs to pair search with demand: two content assets a month, competitor tracking, structured data and internal linking, paid ads management with up to two campaign types, monthly testing and lead-quality review, plus a monthly report and 45-minute call.
- Dominate: the full system run as one program: four content assets a month, a quarterly content and local-market plan, an educational content hub, expanded paid ads plus another channel or retargeting, weekly lead-quality checks, and a monthly 60-minute strategy session with a quarterly market review.
See the full list on our pricing page. See how our estate planning SEO program is built.
What is quoted separately
Every program includes one office location. Anything outside the plan is quoted before work starts: paid-media spend, additional locations, full website redesigns, custom development, photography, video, hosting, emergency repairs, new practice areas, legal review, state bar filings, and work outside scope.
Is probate or trust SEO priced differently?
No. Wills, trusts, probate and elder law work all use the same three programs. The level you choose depends on your firm's stage and intake capacity, not on the practice area.
How to choose a level
Start with the Visibility Report. We review your search, AI visibility, reviews, website, content and paid ads, then tell you plainly which level makes sense and what should wait.
Not sure which program fits?
Book a short call and we will walk through your market, your intake capacity, and the level that makes sense.
Book a CallFrequently asked questions
How much does estate planning SEO cost per month?
Estate planning SEO uses the same published programs: $1,750, $2,750 or $4,750 per month, plus the $1,497 activation fee.
Is the paid ads budget included in the monthly fee?
No. Paid ads budget is separate and paid directly to the ad platforms: it is not part of Activate, and we recommend $2,500 to $5,000 per month on Elevate and $5,000 to $12,000+ per month on Dominate.
What does the activation fee cover?
The activation fee covers strategy, baseline research, access and tracking review, priority mapping, platform setup, and the first wave of improvements.
Does probate SEO cost more than estate planning SEO?
No. Probate, wills, trusts and elder law firms use the same published programs.
Do you guarantee rankings or calls?
No. No ethical agency can guarantee how Google, an answer engine, or a prospective client will behave. We build strategic, documented, measured work around the factors your firm can control.