Estate Planning Marketing
SEO for estate planning attorneys that gets you the calls, not just the rankings.
A senior team focused only on estate planning attorneys, running the exact system your competitors wish they had.
Get My Free Visibility ReportRanking number one for a keyword nobody types is worthless. SEO for estate planning attorneys means targeting the specific queries that end with a phone call, then engineering the page and the profile so the click converts.
Estate planning clients search when a trigger fires (a new baby, a diagnosis, a friend stuck in probate) and stop searching when the anxiety fades. The decision window is short and the default outcome is inaction. Your marketing has to catch the moment and convert it before the tab closes.
That is why our estate planning attorneys SEO work starts with the queries that actually book cases: the "near me" searches, the specific problem searches, and the AI prompts that used to end at a citation and now end at a recommendation.
Four layers, one machine.
Web
The 24/7 Intake Layer
A site engineered for the split-second decision: answer the question, remove the friction, make booking one tap.
Search
Own the Map and the Machine
Map pack rankings for the queries that end in a phone call, plus AI answer optimization for ChatGPT, Perplexity, and Google AI Overviews.
Ads
The This-Week Pipeline
Paid Ads that appear at the exact moment intent is highest, tracked from click to signed retainer.
Digital Growth
Pre-Sold Consultations
Content, reviews, and retargeting that keep your firm top of mind between the first search and the final call.
Numbers we build toward.
Average lift in qualified consultations within six months.
Map pack placement for target city and primary practice keywords.
Of new leads now arriving via AI answer engines and organic search.
Questions we get all the time.
See exactly where your firm stands.
The Free Visibility Report shows your current rankings, your gaps, and the fastest path to more consultations. No sales call required to get it.