Marketing for divorce mediators who would rather be mediating

If you are starting the mediation side from scratch

1. 1Build one strong mediation page with your fee range on it. Not a paragraph on your family law site, a real page.
2. 2Claim and finish your Google Business Profile with mediation categories.
3. 3Get your first ten reviews from past clients who finished well.
4. 4Write the cost page and the what happens in a session page. Those two carry the practice.
5. 5Answer every inquiry the same day, every time.

If you have a steady trickle and want a full calendar

1. 1Add city and county pages for the markets you want more of.
2. 2Publish against the comparison question set: mediation versus litigation, versus collaborative, versus doing it yourself.
3. 3Start remarketing to people who read the cost page.
4. 4Build a referral page for therapists and financial advisors, written to rank, not just to hand out.
5. 5Put scheduling online so two people can book without three emails.

If mediation is one arm of a litigation firm

Keep the tone separate. The mediation section should read calm and neutral even when the rest of the site reads like a trial practice. In most cases that means its own section, its own navigation entry, and its own intake path, because the person who wants a mediator will not self select out of a page about aggressive advocacy.

What to ignore for now

• Daily social posting. It rarely produces mediation inquiries.
• Rebranding before the cost page exists.
• Chasing national keywords when your bookings are county based.
• Any vendor promising a set number of leads. Nobody can guarantee that honestly.