The ranking playbook we run for divorce mediators

Step 1: fix the foundation

• One mediation page per real service, not one page trying to be all of them
• Titles that lead with the service and the market
• Mobile load under three seconds
• LegalService and Person schema, with credentials named
• Internal links from the hub down to each page and back

Step 2: own the map

• Primary category set to a mediation category, not a generic legal one
• Services list written in the words couples type
• Real photos of the space where sessions happen
• Q and A section seeded with the cost and process questions
• Weekly posts during the build period, monthly after

Step 3: publish the money pages

In this order, because this is the order the buyer needs them: cost, what happens in a session, mediation versus litigation, what if we cannot agree, is the agreement binding, parenting plan mediation, dividing the house and retirement accounts.

Step 4: go local

One page per city or county you actually want work from, each with real detail about that court and community. Five honest local pages outrank forty templated ones every time.

Step 5: build authority

• Named author bios with mediation training and certifications
• Citations from bar associations, mediation bodies, and local organizations
• Guest articles and podcast appearances that link back
• Reviews arriving steadily rather than in bursts

Step 6: measure the right things

• Map pack position for your core terms by city
• Organic position for the cost and comparison set
• Calls and forms, split by source
• Booked intro calls, and how many turned into engagements