Up And Social works only with family and estate planning firms. Probate is a core part of that, and we understand what makes it different from every other file on your desk.
What we hear from probate attorneys
- "Our cases come from referrals, and referrals are flat."
- "We rank for estate planning but nothing for probate."
- "We paid an agency for a year and never knew what they did."
- "Our phone rings, but half the callers want free advice."
- "We are the best probate firm in this county and nobody online can tell."
All five are fixable. Most of them are the same problem seen from different sides: your firm is not visible where families search, and what they find is not persuasive enough to make them dial.
Start where your firm actually is
Solo or newly opened
Priority is local visibility and speed. Google Business Profile, a probate practice page that ranks in your city, reviews from recent matters, and paid ads on a tight budget to keep the phone alive while organic builds.
Two to five attorneys
Priority is coverage and content. County and city pages for every court you appear in, a full content cluster on cost, timeline, executor duties, and complications, plus intake improvements so you stop leaking the leads you already earn.
Six or more attorneys, multiple offices
Priority is authority and systems. Attorney level bios that rank on their own, market by market reporting, ads structured by office, referral channel content for CPAs and advisors, and AI search work so your firm becomes the name that gets cited.
What you are responsible for
Very little, on purpose.
- About one hour a month reviewing content your attorneys must approve
- A short monthly call to look at numbers and decide next moves
- Answering the phone quickly, or letting us help you set up a system that does
Everything else is ours: strategy, writing, technical work, ads, profiles, reporting.
What we will not do
We will not promise a specific number of cases, a specific ranking, or a specific outcome. Attorney advertising rules do not allow it and honest marketing does not need it. We will not publish anything your firm has not approved. We will not lock you into work you cannot see.
How engagements are structured
Programs run $1,750 to $4,500 per month depending on scope and number of markets, with a one time setup of $1,497. Terms are twelve months with a ninety day ramp, because probate visibility compounds and short tests measure nothing.
Related pages
- Probate marketing program overview
- SEO for probate attorneys if ranking is your priority
- Probate digital marketing for the full channel mix
- Probate internet marketing for intake and conversion
- Estate planning marketing for the practice next door