The executor's actual path
- 1A parent dies, or the court mails a notice
- 2The family searches a question, not a service: "what do I do with my mom's estate"
- 3They read two or three articles and start to understand probate exists
- 4They search "probate attorney" plus their town
- 5They scan the map results and read reviews
- 6They open two or three websites on a phone
- 7They look for cost, timeline, and whether this firm handles their county
- 8They call or fill a form, usually outside business hours
- 9They wait for a reply, and call the next firm if it does not come
- 10They speak with someone and decide whether they feel understood
- 11They book a consultation
- 12They sign
Internet marketing is not step 4. It is all twelve.
Where firms lose the case
No presence at step 2
No content answering the question that starts everything, so the family meets three competitors before they ever meet you.
Weak proof at step 5
Nine reviews, none in the last year, next to a competitor with sixty.
A phone hostile website at step 6
Slow load, buried phone number, no click to call.
Silence at step 9
The single most expensive failure in the practice area. Leads that get a reply within five minutes convert dramatically better than leads answered the next morning.
A cold conversation at step 10
The caller is grieving. A script that opens with a fee quote loses to one that opens with "I'm sorry, tell me what happened."
What we build
- Question level content that puts you in the family's path at the very start
- Fast, phone first probate pages with click to call in the thumb zone and a short form
- Cost and timeline pages that pre answer the objection instead of hiding from it
- Compliant review generation so your proof looks current
- Call tracking with recordings, so we can hear where cases are won and lost
- After hours coverage options and instant text back on missed calls
- Online booking for consultations, so nobody waits for a callback
- Follow up sequences for people who inquired and went quiet
Measure what actually matters
We report calls answered, calls missed, average response time, consultations booked, consultations held, and matters signed by source. Sessions and impressions are diagnostics. Signed files are the number.
Related pages
- Probate marketing hub
- Probate digital marketing for the channel mix
- Probate SEO for how we earn the visibility
- Marketing for probate attorneys