Digital marketing works when every channel feeds the same pipeline. That is what we build.
The five parts of a probate growth system
- 1Foundation. A website that loads fast, reads clearly on a phone, states where you practice, and makes calling obvious. Probate pages, county pages, attorney bios, and a real answer to "what happens next."
- 2Owned visibility. Search rankings, map presence, and AI answer citations. This is the compounding asset. Read the detail on probate SEO.
- 3Rented visibility. Google Ads on urgent probate terms, plus remarketing to people who read your timeline and cost pages. Paid ads buy you presence today while the owned assets mature.
- 4Trust. Reviews collected steadily and compliantly, attorney bios that show real credentials, plain language explanations, and content that proves you handle this work every week.
- 5Conversion and intake. Fast answers, a real human on the phone, online scheduling, and follow up on every unanswered call. Most probate marketing does not fail at traffic. It fails after the phone rings.
Where the channels reinforce each other
- Ads data tells us which probate terms convert, so we prioritize those pages in SEO
- Content that answers cost and timeline questions lowers ad cost per lead because visitors arrive already convinced
- Reviews lift both map rankings and ad click through
- Intake recordings tell us which pages sent the wrong kind of caller, so we fix targeting rather than buying more traffic
Channels in isolation plateau. Channels connected to each other climb.
What a first ninety days looks like
Days 1 to 30
Full visibility audit, tracking installed correctly, Google Business Profile rebuilt, probate practice page rewritten, ads launched on the highest intent terms.
Days 31 to 60
County and city pages published, review system live, first content cluster shipped, intake scripts and call tracking reviewed.
Days 61 to 90
Second content cluster, internal link silo tightened, ad budget shifted toward proven terms, first full reporting review with your team.
After that it is monthly compounding: more content, more locations, stronger authority, better conversion.
Who this is for
Family and estate planning firms with two to five attorneys who already handle probate and want more of it, firms that want a growth partner rather than a task vendor, and firms willing to let their attorneys spend one hour a month reviewing content.
Investment
Programs run $1,750 to $4,500 per month depending on how many markets and channels you want active, plus a one time setup of $1,497. We recommend a tier after we see your report, not before.
Keep exploring
- Probate marketing overview
- Probate internet marketing, the lead to signed case path
- Probate online marketing, the visibility checklist
- Marketing for probate attorneys, by firm stage