Probate online marketing that shows up everywhere they look

Online marketing is the work of making every one of those stops say the same confident thing about your firm.

The eleven places that decide the call

1. 1Google Business Profile. Categories, services, hours, description, photos, questions, and posts
2. 2Google reviews. Volume, recency, and how you respond
3. 3Google Maps position for probate terms across your service radius
4. 4Organic search results for the terms in your county
5. 5AI answers in ChatGPT, Gemini, Perplexity, and AI Overviews
6. 6Legal directories including Avvo, Justia, FindLaw, and your state and county bar listings
7. 7Your website, on a phone, in under three seconds
8. 8Attorney bios, which are frequently the second most visited page on a law firm site
9. 9LinkedIn, for the accountants, financial advisors, and realtors who refer probate work
10. 10Facebook, where older executors still look for a local presence
11. 11Anywhere your name, address, and phone are listed inconsistently, which quietly drags all of the above down

What we do at each stop

Profiles

Claim, correct, and optimize your Google Business Profile with probate specific services and categories. Fix duplicate and abandoned listings. Post regularly.

Reputation

A simple, compliant request process that turns finished matters into current reviews, plus response templates your team can use. We follow attorney advertising rules, which means no testimonials that imply a promise about results.

Citations

Audit and correct name, address, and phone across the directory ecosystem, then keep it clean. Consistency is a ranking signal and a trust signal at the same time.

Directories

Complete your legal directory profiles with real practice detail rather than default text, because those profiles often outrank firm websites for name searches.

AI visibility

Structured content, schema, author credentials, and entity consistency, so AI systems have something reliable to cite when someone asks about probate in your area. We build the signals. We do not promise placement.

Referral channels

Content and a LinkedIn presence aimed at the professionals who send probate work: CPAs, financial advisors, realtors handling estate sales, and funeral directors.

Why consistency is the whole game

Search engines and AI systems both need confidence about who you are, where you are, and what you do. Every mismatch, old address, closed office, wrong phone number, is a reason to trust a competitor instead. Cleaning this up is unglamorous and it moves rankings.

Where to go next

• Probate marketing hub
• Probate SEO for the ranking mechanics
• Probate internet marketing for what happens after they call
• Probate digital marketing for the full program